The framework of the Student Experience Website is tagging. The web concept behind this is called taxonomy, or simply a way to classify and organize content dynamically. But what does that mean for making your content easy to find for students?
When you request addition of content for your department, the first tag we apply is your department name so the post will appear on your department landing page. We also tag with the cluster most relevant to your post (Community Living, Diversity and Inclusion, etc.) which adds the post to those pages on the site. If you’ve specified a specific audience, that’s another tag. But the most important tags for a department are the ones that help users filter content on their landing page:
Here are the guidelines your brand managers are following to make tags most effective:
- We don’t duplicate tags since they’re displayed to users as a way to narrow down the content choices they can see. We want them to find clear and unique options among the tag filters to easily find content they’re looking for.
- We try to find an equivalent existing tag that covers the tag you request. Example: if you request a tag of “Healthy Eating,” we’ll use “Nutrition” since we have that one in place already (we’ll let you know when we use an equivalent tag for your content).
- If no equivalent tag exists, we may create a new one, especially if it might be applicable to other departments. We also try to create new tags that will be used on more than one post.
- If you request a tag that duplicates another type of tag on the site, we’ll use that tag class instead. Example: if you request the tag of First Year Students, we’ll use that audience for the post instead of creating a new filter tag that duplicates an audience tag.
Tags are all about filtering or funneling the content of the site to be as specific as possible for a user, eliminating any extra content that doesn’t fit their interest. The same funneling via other kinds of tags is what creates many of the website’s pages such as Find a Location in the “What I Need” menu or resources such as School Spirit and Athletics featured on the home page.
Tags vs. search terms
Adjusting our site search engine to reflect alternate terms for a post is often a good alternative to creating more tags. Example: if your post is about options for getting help when sick, we can set up search terms for “feeling ill,” “feeling sick,” “talk to a doctor,” “see the nurse,” etc. If those terms are entered into the search bar on the site, your post will come up, even if those words aren’t specifically included in the post’s content. It’s good to think like a student here about what terms they might use to find your information and then we can game the system to be sure your content comes up first. Since our site’s search is heavily utilized, this is a great way to get your information to students looking for it.
Contact your brand manager or Kathy Atnip.